9 items
2025 Network Convening
StriveTogether
Creative direction for a national convening across stage, environmental, signage, digital and print, from the Pathways to Opportunity campaign mark through the program agenda, speaker graphics and welcome banners. Roughly $40K saved by bringing the creative in-house.
Events, Marketing
Program agenda (PDF)
Convening invitation (PDF)
Ballroom wall graphic (PDF)
6 items
2026 Network Convening
StriveTogether
A campaign identity for the 2026 convening built around the country’s semiquincentennial, carried from the event lockup through name badges, stage slides and a responsive registration site. The same idea has to hold at banner scale, at badge scale and on a phone.
Events, Brand, Web
3 items
Annual Report
StriveTogether
Creative direction and editorial design for a 20–24 page magazine-style report in print and digital, with photo-driven cover concepts, network-by-the-numbers data spreads and executive storytelling. Extended each year into social packages and partner toolkits so one report becomes a distributed campaign.
Editorial, Infographics
2024 report (PDF)
2023 report (PDF)
2020 report (PDF)
5 items
Client infographics
Human Capital Media
Single-page visual narratives built from client research for national workforce and learning brands, each one turning a report nobody would read into something a reader takes in at a glance. The brands are different every time and the structure has to change with the argument.
Infographics, Marketing
2 items
Cradle to Career, community by community
StriveTogether
A national map pairing geography with outcome data and twelve local case studies, designed so a reader can find their own community first and follow the evidence from there. Built to work as a standalone piece and as the visual spine of a larger case study collection.
Infographics, Editorial
Network case studies, full document (PDF)
4 items
Higher education enrollment campaigns
TCS Education System
Integrated creative and media strategy for a portfolio of higher-education brands, covering the full student journey from awareness and lead generation through application and yield, with each institution keeping its own identity and audience.
Marketing
Viewbook (PDF)
3 items
Infographics and data visualization
StriveTogether
Strategy, research and years of outcomes data translated into visual narratives for executive, partner and external audiences. The work is deciding what the reader needs to understand first, what can wait and which structure carries the argument, whether that is a comparison, a framework, a timeline or a map.
Infographics
Fresno County outcomes (PDF)
6 items
JFK Performance
Independent client
A complete brand for a sales development practice, from positioning and brandmark through palette, typography and photography direction, then extended into launch and campaign graphics. Built as a ten-page responsive WordPress site that I designed and developed start to finish, and it is still growing.
Brand, Web
Visit the live site
3 items
Jimothy's Field Guide to the MarCom Team
StriveTogether
An illustrated field guide made for a team retreat, casting nine colleagues as specimens with typewriter type, observation stamps and fill-in specimen cards. A reminder that internal culture work deserves the same craft as anything that goes out the door.
Editorial
Field guide, full edition (PDF)
12 items
National magazine art direction
Human Capital Media
Art direction for three award-winning national magazines on continuous monthly cycles, including feature spreads for Diversity Executive. The work covered editorial design, cover concepts, illustration commissioning and photo shoots directed around the country, alongside long-form research and white paper design.
Editorial
Soft skills white paper (PDF)
Pre-employment assessment white paper (PDF)
2 items
Pathways Impact Fund
StriveTogether
A new brand built from the brandmark outward, covering color, typography, photography direction and supporting graphic language, then codified into practical guidelines and extended across investor communications, impact one-pagers, print collateral and business cards. Distinct enough to feel ownable, structured enough to stay cohesive as it grows.
Brand
Visual identity guide (PDF)
2 items
Presentation system
StriveTogether
A 200-plus slide presentation system built to improve storytelling, usability and brand consistency across teams, with data layouts, comparison frames and narrative templates that people can use without a designer in the room.
Presentations, Creative operations
10 items
Print advertising
Adagio Teas, Starbucks, Argo Tea
Print and in-store advertising for consumer beverage brands, built around product photography and a single clear idea per page. The trade-in campaign runs on a straight-faced photograph and a joke the reader gets a half-second later. The Adagio Teas and Starbucks work was for the client, and the Argo Tea pieces are concept work of my own.
Marketing
Rebrand and brand system
StriveTogether
An organization-wide rebrand and an accessible, WCAG AA brand system adopted by more than 100 staff and a national network of partners, restructured into modular, audience-aware guidelines with role-specific quick guides. Applications run from stationery and business cards through digital, social and print.
Brand, Creative operations
2 items
The Integrated Man
Stellar Life Coaching
A program identity and launch social campaign for a small-group coaching cohort, built on a restrained navy and slate palette so the work reads as serious and adult rather than motivational.
Brand, Marketing
Launch social campaign (PDF)
The Training Hub course catalog
StriveTogether
A connected visual system for finding learning in person and online, from event promotion and QR-driven registration through a browsable digital catalog that flexes across topics and formats without reinventing the visual language each time.
Web, Marketing
Visit the live catalog