Portfolio | Adrienne Allen
Portfolio

Selected work

Brand identity and systems, editorial design, infographics and data visualization, campaigns, presentations, web, events and the creative operations that keep it all consistent. Filter by discipline, or scroll the whole thing. Click any project to see the work up close.

  • StriveTogether
  • Human Capital Media
  • Diversity Executive
  • TCS Education System
  • JFK Performance
  • Adagio Teas
  • Starbucks
  • Stellar Life Coaching
  • Pathways Impact Fund

Main stage at the Cradle to Career Network Convening, with a panel seated in front of a large branded backdrop9 items

2025 Network Convening

StriveTogether

Creative direction for a national convening across stage, environmental, signage, digital and print, from the Pathways to Opportunity campaign mark through the program agenda, speaker graphics and welcome banners. Roughly $40K saved by bringing the creative in-house.

Events, Marketing
Program agenda (PDF) Convening invitation (PDF) Ballroom wall graphic (PDF)
Stage backdrop for the 2026 Network Convening, 296 by 176 inches6 items

2026 Network Convening

StriveTogether

A campaign identity for the 2026 convening built around the country’s semiquincentennial, carried from the event lockup through name badges, stage slides and a responsive registration site. The same idea has to hold at banner scale, at badge scale and on a phone.

Events, Brand, Web
Annual report cover: photo-driven layout with the report title over images of community members3 items

Annual Report

StriveTogether

Creative direction and editorial design for a 20–24 page magazine-style report in print and digital, with photo-driven cover concepts, network-by-the-numbers data spreads and executive storytelling. Extended each year into social packages and partner toolkits so one report becomes a distributed campaign.

Editorial, Infographics
2024 report (PDF) 2023 report (PDF) 2020 report (PDF)
Client infographic translating workforce research into a single-page visual narrative5 items

Client infographics

Human Capital Media

Single-page visual narratives built from client research for national workforce and learning brands, each one turning a report nobody would read into something a reader takes in at a glance. The brands are different every time and the structure has to change with the argument.

Infographics, Marketing
National map pairing community locations with outcome data and twelve local case studies2 items

Cradle to Career, community by community

StriveTogether

A national map pairing geography with outcome data and twelve local case studies, designed so a reader can find their own community first and follow the evidence from there. Built to work as a standalone piece and as the visual spine of a larger case study collection.

Infographics, Editorial
Network case studies, full document (PDF)
Viewbook cover for a higher education enrollment campaign4 items

Higher education enrollment campaigns

TCS Education System

Integrated creative and media strategy for a portfolio of higher-education brands, covering the full student journey from awareness and lead generation through application and yield, with each institution keeping its own identity and audience.

Marketing
Viewbook (PDF)
Infographic on improving outcomes for foster youth in Fresno County, with partner diagrams, a five-driver framework and outcome charts3 items

Infographics and data visualization

StriveTogether

Strategy, research and years of outcomes data translated into visual narratives for executive, partner and external audiences. The work is deciding what the reader needs to understand first, what can wait and which structure carries the argument, whether that is a comparison, a framework, a timeline or a map.

Infographics
Fresno County outcomes (PDF)
JFK Performance website: full-bleed hero with a serif headline over a warm bordeaux and honey palette6 items

JFK Performance

Independent client

A complete brand for a sales development practice, from positioning and brandmark through palette, typography and photography direction, then extended into launch and campaign graphics. Built as a ten-page responsive WordPress site that I designed and developed start to finish, and it is still growing.

Brand, Web
Visit the live site
Field guide cover with typewriter type, a hand-drawn raccoon and a field research stamp3 items

Jimothy's Field Guide to the MarCom Team

StriveTogether

An illustrated field guide made for a team retreat, casting nine colleagues as specimens with typewriter type, observation stamps and fill-in specimen cards. A reminder that internal culture work deserves the same craft as anything that goes out the door.

Editorial
Field guide, full edition (PDF)
Diversity Executive feature spread with a full-bleed opening image and pull quote12 items

National magazine art direction

Human Capital Media

Art direction for three award-winning national magazines on continuous monthly cycles, including feature spreads for Diversity Executive. The work covered editorial design, cover concepts, illustration commissioning and photo shoots directed around the country, alongside long-form research and white paper design.

Editorial
Soft skills white paper (PDF) Pre-employment assessment white paper (PDF)
Pathways Impact Fund visual identity guide showing brandmark lockups, color palette, photography standards and brand fonts2 items

Pathways Impact Fund

StriveTogether

A new brand built from the brandmark outward, covering color, typography, photography direction and supporting graphic language, then codified into practical guidelines and extended across investor communications, impact one-pagers, print collateral and business cards. Distinct enough to feel ownable, structured enough to stay cohesive as it grows.

Brand
Visual identity guide (PDF)
Data slide with infographic elements built so other teams can update the numbers themselves2 items

Presentation system

StriveTogether

A 200-plus slide presentation system built to improve storytelling, usability and brand consistency across teams, with data layouts, comparison frames and narrative templates that people can use without a designer in the room.

Presentations, Creative operations
Trade-ins welcome advertisement: used tea bags photographed on white above the drink better tea signature10 items

Print advertising

Adagio Teas, Starbucks, Argo Tea

Print and in-store advertising for consumer beverage brands, built around product photography and a single clear idea per page. The trade-in campaign runs on a straight-faced photograph and a joke the reader gets a half-second later. The Adagio Teas and Starbucks work was for the client, and the Argo Tea pieces are concept work of my own.

Marketing
Stationery system: letterhead, business cards, thank-you cards and envelope

Rebrand and brand system

StriveTogether

An organization-wide rebrand and an accessible, WCAG AA brand system adopted by more than 100 staff and a national network of partners, restructured into modular, audience-aware guidelines with role-specific quick guides. Applications run from stationery and business cards through digital, social and print.

Brand, Creative operations
The Integrated Man program identity on a deep navy field with a stacked IM monogram2 items

The Integrated Man

Stellar Life Coaching

A program identity and launch social campaign for a small-group coaching cohort, built on a restrained navy and slate palette so the work reads as serious and adult rather than motivational.

Brand, Marketing
Launch social campaign (PDF)
Online course catalog: filterable grid of learning experiences with photography, titles and duration labels

The Training Hub course catalog

StriveTogether

A connected visual system for finding learning in person and online, from event promotion and QR-driven registration through a browsable digital catalog that flexes across topics and formats without reinventing the visual language each time.

Web, Marketing
Visit the live catalog

Contact

Let’s make something better.

I’m happiest around ambitious people trying to create something meaningful: a brand, a team, an experience, a system, an organization or simply a really good idea that hasn’t quite found its shape yet.

2025 Network Convening Prev1 / 9NextOpen in new tabClose
Main stage panel, Atlanta

Main stage panel, Atlanta

2025 Network Convening Prev2 / 9NextOpen in new tabClose
Opening plenary

Opening plenary

2025 Network Convening Prev3 / 9NextOpen in new tabClose
Session floor

Session floor

2025 Network Convening Prev4 / 9NextOpen in new tabClose
Networking between sessions

Networking between sessions

2025 Network Convening Prev5 / 9NextOpen in new tabClose
Closing session

Closing session

2025 Network Convening Prev6 / 9NextOpen in new tabClose
Event banner

Event banner

2025 Network Convening Prev7 / 9NextOpen in new tabClose

Program agenda

2025 Network Convening Prev8 / 9NextOpen in new tabClose

Convening invitation

2025 Network Convening Prev9 / 9NextOpen in new tabClose

Ballroom wall graphic

2026 Network Convening Prev1 / 6NextOpen in new tabClose
Stage backdrop, 296 x 176 inches

Stage backdrop, 296 x 176 inches

2026 Network Convening Prev2 / 6NextOpen in new tabClose
Program agenda cover

Program agenda cover

2026 Network Convening Prev3 / 6NextOpen in new tabClose
Name badges, front and back

Name badges, front and back

2026 Network Convening Prev4 / 6NextOpen in new tabClose
Social campaign graphic

Social campaign graphic

2026 Network Convening Prev5 / 6NextOpen in new tabClose
Email header

Email header

2026 Network Convening Prev6 / 6NextOpen in new tabClose
Event app

Event app

Annual Report Prev1 / 3NextOpen in new tabClose

2024 report

Annual Report Prev2 / 3NextOpen in new tabClose

2023 report

Annual Report Prev3 / 3NextOpen in new tabClose

2020 report

Client infographics Prev1 / 5NextOpen in new tabClose
Monster infographic

Monster infographic

Client infographics Prev2 / 5NextOpen in new tabClose
Bellevue infographic

Bellevue infographic

Client infographics Prev3 / 5NextOpen in new tabClose
West Monroe infographic

West Monroe infographic

Client infographics Prev4 / 5NextOpen in new tabClose
Intrepid infographic

Intrepid infographic

Client infographics Prev5 / 5NextOpen in new tabClose
Human infographic

Human infographic

Cradle to Career, community by community Prev1 / 2NextOpen in new tabClose
Cradle to Career, community by community

Cradle to Career, community by community

Cradle to Career, community by community Prev2 / 2NextOpen in new tabClose

Network case studies, full document

Higher education enrollment campaigns Prev1 / 4NextOpen in new tabClose
Saybrook College

Saybrook College

Higher education enrollment campaigns Prev2 / 4NextOpen in new tabClose
Saybrook College film festival

Saybrook College film festival

Higher education enrollment campaigns Prev3 / 4NextOpen in new tabClose
Saybrook College, alternate

Saybrook College, alternate

Higher education enrollment campaigns Prev4 / 4NextOpen in new tabClose

Viewbook

Infographics and data visualization Prev1 / 3NextOpen in new tabClose
Fresno County foster youth outcomes

Fresno County foster youth outcomes

Infographics and data visualization Prev2 / 3NextOpen in new tabClose
The Road to Transformative Results, Bridgeport

The Road to Transformative Results, Bridgeport

Infographics and data visualization Prev3 / 3NextOpen in new tabClose

Fresno County outcomes

JFK Performance Prev1 / 6NextOpen in new tabClose
Homepage

Homepage

JFK Performance Prev2 / 6NextOpen in new tabClose
Brandmark

Brandmark

JFK Performance Prev3 / 6NextOpen in new tabClose
Launch announcement

Launch announcement

JFK Performance Prev4 / 6NextOpen in new tabClose
Bridge the Gap

Bridge the Gap

JFK Performance Prev5 / 6NextOpen in new tabClose
Build Something Sustainable

Build Something Sustainable

JFK Performance Prev6 / 6NextOpen in new tabClose
Coached from lived experience

Coached from lived experience

Jimothy's Field Guide to the MarCom Team Prev1 / 3NextOpen in new tabClose
Cover

Cover

Jimothy's Field Guide to the MarCom Team Prev2 / 3NextOpen in new tabClose
Specimen card

Specimen card

Jimothy's Field Guide to the MarCom Team Prev3 / 3NextOpen in new tabClose

Field guide, full edition

National magazine art direction Prev1 / 12NextOpen in new tabClose
Diversity Executive: Perfect Blend

Diversity Executive: Perfect Blend

National magazine art direction Prev2 / 12NextOpen in new tabClose
Diversity Executive: War on Women, feature opener

Diversity Executive: War on Women, feature opener

National magazine art direction Prev3 / 12NextOpen in new tabClose
Diversity Executive: One Size

Diversity Executive: One Size

National magazine art direction Prev4 / 12NextOpen in new tabClose
Diversity Executive: One Size, alternate

Diversity Executive: One Size, alternate

National magazine art direction Prev5 / 12NextOpen in new tabClose
Diversity Executive: Look Past Performance

Diversity Executive: Look Past Performance

National magazine art direction Prev6 / 12NextOpen in new tabClose
Diversity Executive: BRIC

Diversity Executive: BRIC

National magazine art direction Prev7 / 12NextOpen in new tabClose
Diversity Executive: Diversity of Thought

Diversity Executive: Diversity of Thought

National magazine art direction Prev8 / 12NextOpen in new tabClose
Diversity Executive: LGBTQ Stereotypes

Diversity Executive: LGBTQ Stereotypes

National magazine art direction Prev9 / 12NextOpen in new tabClose
Diversity Executive: Animals

Diversity Executive: Animals

National magazine art direction Prev10 / 12NextOpen in new tabClose
Diversity Executive: Wall Street Reform, feature opener

Diversity Executive: Wall Street Reform, feature opener

National magazine art direction Prev11 / 12NextOpen in new tabClose

Soft skills white paper

National magazine art direction Prev12 / 12NextOpen in new tabClose

Pre-employment assessment white paper

Pathways Impact Fund Prev1 / 2NextOpen in new tabClose
Investor FAQ one-pager

Investor FAQ one-pager

Pathways Impact Fund Prev2 / 2NextOpen in new tabClose

Visual identity guide

Presentation system Prev1 / 2NextOpen in new tabClose
Data slide built for others to update

Data slide built for others to update

Presentation system Prev2 / 2NextOpen in new tabClose
Template deck

Template deck

Print advertising Prev1 / 10NextOpen in new tabClose
Adagio Teas, trade-ins welcome

Adagio Teas, trade-ins welcome

Print advertising Prev2 / 10NextOpen in new tabClose
Adagio Teas

Adagio Teas

Print advertising Prev3 / 10NextOpen in new tabClose
Starbucks

Starbucks

Print advertising Prev4 / 10NextOpen in new tabClose
Starbucks, second concept

Starbucks, second concept

Print advertising Prev5 / 10NextOpen in new tabClose
Starbucks, third concept

Starbucks, third concept

Print advertising Prev6 / 10NextOpen in new tabClose
Starbucks VIA

Starbucks VIA

Print advertising Prev7 / 10NextOpen in new tabClose
Argo Tea, second concept

Argo Tea, second concept

Print advertising Prev8 / 10NextOpen in new tabClose
Argo Tea, third concept

Argo Tea, third concept

Print advertising Prev9 / 10NextOpen in new tabClose
Argo Tea, concept work

Argo Tea, concept work

Print advertising Prev10 / 10NextOpen in new tabClose
Human Capital Media house ad

Human Capital Media house ad

Rebrand and brand system 1 / 1Open in new tabClose
Stationery system

Stationery system

The Integrated Man Prev1 / 2NextOpen in new tabClose
Program identity

Program identity

The Integrated Man Prev2 / 2NextOpen in new tabClose

Launch social campaign

The Training Hub course catalog 1 / 1Open in new tabClose
Online course catalog

Online course catalog